Job Summary:

Responsible for planning, developing, implementing and evaluating the department’s marketing and communications strategies, plans and initiatives both internal and external. Collaborate with departments, university and third-party partners to deliver campaigns, events, promotions, advertising and public relations that align with the department’s business goals, strategic priorities, and mission.

Purpose and Key Functions:

• Develop strategic marketing and communication plans, ensuring marketing objectives and target demographics are clearly defined and aligned with business objectives.
• Assign responsibilities among the marketing team and monitor progress, ensuring initiative objectives and deadlines are met.
• Project manage and execute marketing campaigns and initiatives, including allocating, distributing and prioritizing work tasks to marketing team
• Coordinate and project manage events, conferences and workshops both internally and with external community partners, assigning team tasks accordingly.
• Manage internal and external marketing and communications agencies and vendors, ensuring alignment to plans, budget, business objectives and brand standards.
• In collaboration with the Assistant Director, develop and determine creative direction for internal and external advertising, promotions and communications.
• Liaise with management, program managers, information specialists, operations, program associates and other relevant partners to identify marketing opportunities and gain consensus on developing prospect and student relationship plans and strategies.
• Collaborate and consult with marketing team and relevant departmental teams to develop comprehensive program marketing plans that align with program and departmental annual plans.
• Report on program performance metrics to provide recommendations to management for optimization for marketing campaigns and initiatives, social media, search, websites, and email.
• Work with marketing team to develop and implement reports and dashboards to inform management for future benchmarking and strategic planning.
• Provide advice on the market potential of new programs and strategies to promote enrolment and engagement
• Identify, manage and optimize marketing technology solutions, including CRM, website platforms, social media management system and Mosaic registration integrations.
• Lead departmental committee meetings to advance CRM and website architecture, user and customer experience and collaborate on broader tech implementations (i.e., Mosaic).
• Coordinate research, develop surveys and conduct interviews and focus groups for prospects, students, community, partners and other market segments.
• Oversee, coordinate and manage the collection, delivery, entry, verification, management, analysis and reporting of quantitative and qualitative research initiatives.
• Develop, implement, and analyze the marketing budget, including forecasting, reconciling and allocating expenditures.
• Prepare estimates of time and resources required for a variety of events and initiatives
• Research and present annual competitive reviews, SWOT and PEST analysis.
• Oversee and develop internal and external communications and public relations programs.
• Develop and deliver presentations at conferences and workshops.
• Serve on various University committees relating to marketing and student experience.
• Remain current with marketing trends, and developments in new technologies and social media platforms
• Remain current with Canadian and international government legislation, ethical standards, and policy documents which relate to marketing, data collection, privacy, and accessibility.

Supervision:

• Provide lead hand supervision and be responsible for the quality and quantity of work of others.
• Provides orientation and shows procedures to others
• Has ongoing responsibility for supervising the work of up to 5+ continuing employees

Requirements:

• Bachelor Degree in marketing, communications or related field of study.
• Requires 4 years of relevant experience.