Associate, Acquisition Marketing & Planning Integration | |
| Job ID | 5C-12-B9-E9-BB-FE |
| Company | SickKids Foundation |
| Location | Toronto |
| Province | Ontario |
| Date Posted | 2021-02-24 |
| Posted Until | 2021-03-10 |
| Job Type | Full-time |
| Job Category | Miscellaneous |
| Job Details | View attachment |
| Description | |
| DATE POSTED: February 24, 2021 POSITION STATUS: Permanent Full-Time Position AVAILABLE: Immediately DESCRIPTION OF THE POSITION: The Associate, One-Time Donor Acquisition Marketing & Planning Integration is responsible for supporting the day to day development and execution of donor acquisition and onboarding initiatives as well as assisting with annual and quarterly planning and contact management processes. The Associate position reports to the Associate Director, Acquisition Marketing & Planning Integration. YOU WILL: • Support campaign execution and data acquisition initiatives, working with agencies/vendors; • Supporting program, and campaign development and execution (including assisting in the development of briefs, reviewing creative and marketing materials, telemarketing scripts and media plans, compiling feedback and approvals, overseeing production, creating custom donation pages, monitoring and reporting results, managing invoices and quarterly reconciliations); • Manage data process with internal partners including data briefs and requests for campaigns and segmentation analysis; • Create revenue and expense forecasts and plans for One-Time Donor Acquisition campaigns and onboarding communications; • Work with Salesforce and Journey Builder to execute welcome journeys and early lifecycle communications as well as provide day to day assistance and guidance to the team on the tool; • Analyze data and gather insights to drive program optimizations and campaign improvements; • Create and pull reports from donor database (known as KYDs) to monitor and track results, identify trends, create financial reviews, and provide ongoing business results; • Manage the administration and coordination of the annual planning process across Direct & Digital Marketing, identify and recommend process improvements, and manage the planning document repository for the team; • Ensure regular and ongoing communication and partnership across Direct & Digital Marketing to facilitate quarterly communications coordination, planning and prioritization; • Recommend and implement new processes to improve the integration between the donor care team and marketing teams. ABOUT YOU: Must Haves: • Post-secondary education focused in marketing with 3-5 years demonstrated experience with database marketing, marketing automation and customer relationship management programs; • Capability to analyze and interpret data, and build recommendations for campaign optimizations; • Ability to think strategically and work independently on driving new initiatives and enhancing existing programs; • Expertise in developing and executing acquisition and retention campaigns across channels and tactics (eg. direct, digital, email, social, mass); • Demonstrated ability to execute A/B tests, optimize campaigns, and translate data into insights; • Strong financial acumen; forecasting, reporting and budget management are critical; • Expertise in developing data-driven direct and digital marketing campaigns that deliver tangible results; • Demonstrated ability to build relationships and partner effectively with internal and external stakeholders; • Exceptional communication skills, both written and oral, for presentation purposes; • Experience in working with and guiding agency/vendor partners; • Ability to adhere to the organizational values of Integrity, Collaboration, Excellence, Innovation and Inclusivity. Nice-to-haves (please apply even if some or all of these don’t apply to you) • Knowledge or experience with Not-for-Profit environment is an asset; • Knowledge of/working with Sitecore; • Knowledge of/working with UTM tracking and Google Analytics; • Knowledge of/working with Salesforce Marketing Cloud; • Knowledge of paid search and retargeting advertising. We’re looking for an inclusive person who is passionate about making a difference. If you don’t check off all the skills outlined above, that’s okay! If you think you check off some of the boxes and have a proven track record of success working with organizations on direct and digital marketing, we want to hear from you. ABOUT US: SickKids Foundation leads the fight for The Hospital for Sick Children (SickKids), one of the world’s foremost paediatric health-care institutions. Founded in 1972, SickKids Foundation is the largest charitable funder of child health research, learning and care in Canada. As a national charity, SickKids Foundation also invests in national and international initiatives to benefit children in Canada and around the world. Philanthropy is a critical source of funding for SickKids. Thanks to the generosity of the community, and as a result of a record-breaking year in fundraising, SickKids Foundation generated an unprecedented $190 million for the fiscal year ending March 31, 2020. We achieve that by not being ordinary in anything we do. SickKids Foundation is committed to creating an inclusive culture where expressing our authentic selves is celebrated. This includes embedding diversity and inclusion in our policies, practices and behaviours, to build skills, knowledge and awareness of diversity and inclusion across the Foundation and with our external partners. The Foundation is committed to fostering a safe, accessible and positive working environment. For further information on SickKids Foundation's commitment to Diversity & Inclusion, Click here to read our Diversity & Inclusion Policy and Commitment statement. HOURS: 35 hours per week Monday to Friday AVAILABLE TO: Internal and External Candidates DEADLINE: March 10, 2021 SUBMIT RESUME TO: Please apply on-line by visiting our website: www.sickkidsfoundation.com/careersandvolunteers SickKids Foundation is committed to fostering an inclusive, accessible environment, where all individuals feel valued, respected and supported. Candidates who require accommodation during the recruitment process should contact the Human Resources Department. | |
| Languages | English |
| How To Apply | SUBMIT RESUME TO: Please apply on-line by visiting our website: www.sickkidsfoundation.com/careersandvolunteers SickKids Foundation is committed to fostering an inclusive, accessible environment, where all individuals feel valued, respected and supported. Candidates who require accommodation during the recruitment process should contact the Human Resources Department. |
 |  |  |  |