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Brand Specialist (Digital)

Job ID26-78-F1-1C-23-DE
CompanyFarm Credit Canada
Date Posted2020-05-21
Posted Until2020-06-05
Job TypeFull-time
Job CategoryCreative Media and Writers
Closing Date (MM/DD/YYYY): 06/05/2020
Worker Type: Permanent
Language(s) Required: English

Digital media and integrated marketing expertise rewarded
Lead the development and execution of FCC’s paid media presence with a focus on digital media at a regional, national and sector-specific level.

What you’ll do:
- Scan the market, identify emerging trends and see how they apply to the FCC brand
- Write strategies, briefs and do continual research to find gaps and opportunities in projects
- Ensure customer and stakeholder information is co-ordinated
- Oversee customer touch points to get the most from strategies, ideas and marketing initiatives
- Measure and evaluate brand activities, create feedback to implement and improve

What we’re looking for:
- Analytical thinker who solves problems while keeping an enterprise-wide view
- Problem-solver able to manage multiple priorities
- Collaborative relationship-builder who values the opinions of others
- In-depth knowledge of paid media and best practices

What you’ll need:
- Undergraduate degree in administration, marketing public relations or communications and at least five years of experience (or an equivalent combination of education and experience)
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