Brand Manager - Agile, Rogers Wireless

At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize their dream. A sports fan celebrate a special moment.

Because we believe connections unite us, possibilities fuel us, and moments define us.

As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are temporarily working from home.

Come play a key role in building the future of innovation in Canada. Everyone wants to be part of a transformational team – and that’s exactly what we’re building at Rogers. A team that innovates and a team that wins. Founded in 1960, we have grown to become a leading technology and media company providing the very best in wireless, residential services, and media to Canadians and Canadian businesses.

At Rogers we are committed to creating and growing teams that are digital-first, fast-moving, bold-thinking and are focused on delivering impact in everything they do.  Our world class network offers wireless connectivity across Canada, and we are the market leader in 5G for both coverage and reliability.  Our fibre network also supports millions of customers with high-speed Internet, TV and Smart Home Monitoring fastest and most consistent network in the areas we serve. Our impressive collection of assets includes a wide range of media properties, sports teams, sports events & production, venues and e-commerce platforms.  Through our three wireless brands Rogers, Fido and chatr we provide Canadians with choice and value on a variety of plans to meet their needs and connect them to their families, friends, and what matters most. Collectively, we touch 30 million+ Canadians every month from coast to coast to coast!

Not only is our business strong, but so is our culture. We genuinely care about each other and we’re committed to fostering an inclusive and diverse workplace at Rogers so all of our team members can bring their whole selves to work. We have employee resource groups that build awareness and a culture of allyship for equity-seeking groups, including groups representing People of Colour, LGBTQ2S+, Indigenous peoples, Persons with Disabilities and Women. We all bring something different, and we know what makes you different makes us great.

We believe in challenging work, rewarding opportunities and giving back to make a positive impact for Canadians who need it most.  When our team learns, grows and reaches their true potential – we can make more possible. At Rogers, your journey is filled with limitless possibilities, and you can build the future you want with us.

Let’s make your possible at Rogers.

Are you up for the challenge and the fun? If so, consider the following opportunity:

Brand Manager – Agile, Rogers Wireless

At Rogers, we are on a journey to grow our Agile Marketing practice and we are seeking a Brand Manager to help us nurture and accelerate the adoption of Agile Marketing best practices. Our customers are at the heart of everything we do, and this new way of working helps us drive growth, uncover new opportunities, empower our teams and rapidly adapt to market shifts and the evolving needs of our customers.

This Brand Manager will lead the creation and development of targeted communications to deliver on focused objectives as part of an agile team.

Mandate and Responsibilities:

• Will lead the comms strategy and execution of targeted base campaigns to drive a specific KPIs, serving as the single-approval source for creative and copy
• Own and lead brand tests end-to-end from defining the hypothesis to estimating the impact to identifying the audience size to creating a test brief to execution
• Monitor the test impact and identify opportunities for optimization
• Interpret brand test results, presents the findings and propose scaling recommendation
• Keeps creative ambitions high – push the team to stretch the boundaries by driving creativity and proposing bold new test/learn ideas to team
• Manages Vendors (creative + media agency, email vendor, etc…)

What You Bring:

• University degree, preferably in marketing or communications.
• At least 5 to 7 years of experience in the field of marketing with recognized ability in targeted, direct campaigns
• Strong brief writing skills and ability to articulate context, objectives, offers and strategic recommendations
• Data-driven and analytical, able to assess and understand how to leverage and summarize data to improve strategies and campaigns.
• Excellent thoroughness and organization
• Able to manage a large number of projects simultaneously.
• Self-starter with proven track record of program implementation and planning
• Exceptional communication skills, both written and oral for presentation purpose. Bilingual an asset
• Knowledge of telecommunications industry an asset

1. Our people are at the heart of our success
2. Our customers come first. They inspire everything we do
3. We do what’s right, each and every day
4. We believe in the power of new ideas
5. We work as one team, with one vision
6. We give back to our communities and protect our environment